El rito del trato de compra-venta del pimentón en Murcia

Abstract

This article is concerned with the red pepper trade rituals in Murcia. The cultivation of this originally American product was introduced in the seventeenth century by Hieronymite monkds in La Ñora, a small village located within the farming area surrounding the river Segura. The traditional farming of red pepper has lasted till this century. The very high demand of this product from the United States since the fifties has modified not only the cultivation system, but also the complex «mis en scene» performed by the buyer and seller during the deal.