Folklore y cultura de masas
DOI:
https://doi.org/10.3989/rdtp.1994.v49.i1.278Abstract
Followíng the concept of folklore conceived by Bogatyrev and Jakobson in 1929, still valid today, we suggest revising and updating it, considering its new usage. The technical reproduction of folk events and its availabilíty in space and time became more widespread and popular among the people, during the XVIII and XIX centuries, and it also underwent a great transformation of its previous functions. In our century, the mass media is an important creator and maintainer of folklore, and they use it slogans, associated with other messages, not allways connected with basic folklore.
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